Cost-based pricing is obsolete
Your prices are too high and too low, if you base your pricing on your own cost. No one in his right mind believes that the customer pays us because we have managed to accumulate costs. Cost-based pricing is only applicable if you run a legal cartel or your company has decided on undifferentiated price competition. But this is old news. Most probably, you decided on value-based pricing long ago. However, have you reaped all the benefits from a value-based pricing? After all, you have to rethink everything from strategy and the packaging of your offerings to the argumentation lines eye to eye with the customer!

No consultant can do your value-based pricing
The bad news are that no consultant or financial expert can do your pricing. To be able to fix value-based prices you have to know in technical detail what you can offer the customer. But that is not enough. You also have to know what the competition can offer in order to single out your Unique Selling Properties. On top of this, you have to know your customer’s business so well, so that you can translate these USP:s into terms of real money.

The good news are that you already have the competence in-house. You have what basically is needed: intelligent, creative people with a thorough knowledge of your trade. With a brush-up of their business skills and with coaching from Teknosell , they become what we call Business Engineers – the only people who can fix value-based prices.

Teknosell can assist you
Since 1987 Teknosell® has trained and coached Business Engineers. For decades, in close co-operation with our clients, we have developed an extremely efficient and practical concept described in our book ”VALUE BASED PRICING B2B – a modern approach to Price and Business Development”. This book is an updated version of the book ”The Business Engineer” published by The Institution of Electrical Engineers in London, which received the following review from the famous BBC profile Sir John Harvey-Jones: ” … I can think of no greater help than this excellent book, which covers the subject both in its simplest and most direct terms, but also involves much of the more sophisticated business thinking currently available.”

You are welcome to download a 15 pages summary of the book - or you can order the book right away.

Just call Per-Anders Broman!. We would be very happy to assist also your company.